Omsom x Synchronic
A Merch Drop
The goal was simple: devise an innovative way to launch Omsom's latest T-shirt and bucket hat. The designs were rowdy, loud, and proud, so that's the idea I ran with.
A Dance Video
Combining my love for dance with the rowdy energy of the merch, I linked up NYC dance team Synchronic with Omsom to create a dance video that would capture the essence of their merch drop. I created this campaign from start to finish, and served as director, cinematographer, choreographer, and editor of the video.
ONE Rehearsal
The entire dance was taught and staged in a single 3-hour practice, the week before the shoot. There were 7 different choreographers and over 20 dancers who collaborated together to make this project happen.
Filming took place in Brooklyn for around 3 hours. The weather was not on our side forcing us to improvise and find a new location covered from the rain.
Campaign Deck
The Video
This wide-screen version of the video was posted to the Synchronic Instagram and YouTube channels, while the reel version was reserved for Omsom.